William D. Perreault

William D. Perreault, Jr. is the William R. Kenan Jr. Distinguished Professor at Kenan-Flagler Business School at the University of North Carolina in Chapel Hill. He is internationally recognized for his work in marketing strategy and research. He is a recipient of the American Marketing Association (AMA) Distinguished Educator Award, the highest honor in his field. His professional service includes a term as editor of the Journal of Marketing Research and as a trustee of the Marketing Science Institute.

Dr. Perreault also served as chair of an advisory committee to the U.S. Bureau of the Census and worked as an expert witness on research design to the Federal Trade Commission. He is the recepient of 2008 Lifetime Achievement Award by the AMA for long-term contributions to research on sales and sales management. His best known book is Basic Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin, 16th edition), a text that is available in a number of languages and used at universities around the world.

Previously, Dr. Perreault has taught at the University of Georgia, Stanford University, and Cambridge University. He has worked as a consultant to a number of corporations and government agencies.

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