Proceedings of the 17th Paul D. Converse Symposium was edited by Cele Otnes and William Qualls. These proceedings were presented at the 2010 conference. This volume contains presentations by four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: Joseph W. Alba for his outstanding contribution to Consumer Research; Leonard L. Berry for his exceptional works in services marketing; Kent B. Monroe for his pioneer research on the information value of price; P. Rajan Varadarajan for his extraordinary works in the field of strategy, international marketing,and electronic commerce; and, Valarie A. Zeithaml for her exhaustive research in customer expectations.
William Qualls is the first African-American tenured professor of business administration at the University of Illinois at Urbana-Champaign. He has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, and the Universidad Gabriela Mistral in Chile.
Dr. Qualls has published in such journals as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Sloan Management Review, Journal of Public Policy and Marketing, and Journal of Business Research. Although his primary area of research is multi-person decision behavior, his current research examines issues of eCommerce and Internet Marketing, supply chain management practices, and new product development.
Professor Qualls has served, or currently serves, on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Business Research, and Academy of Marketing and Science Review. He has consulted with firms such as KPMG-Peat Marwick, IBM, BellSouth, General Motors, Texas Instruments, Becton-Dickinson, and numerous others.