William Qualls is the first African-American tenured professor of business administration at the University of Illinois at Urbana-Champaign. He has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, and the Universidad Gabriela Mistral in Chile.
Dr. Qualls has published in such journals as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Sloan Management Review, Journal of Public Policy and Marketing, and Journal of Business Research. Although his primary area of research is multi-person decision behavior, his current research examines issues of eCommerce and Internet Marketing, supply chain management practices, and new product development.
Professor Qualls has served, or currently serves, on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Business Research, and Academy of Marketing and Science Review. He has consulted with firms such as KPMG-Peat Marwick, IBM, BellSouth, General Motors, Texas Instruments, Becton-Dickinson, and numerous others.