Dr. William D. Wells is retired from being Professor of Advertising at the University of Minnesota School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Attitude Research at Bay was edited by Deborah Johnson and William D. Wells. This work is a collection of papers on attitude presented at the San Francisco Attitude Research Conference in 1974. Divided into five sections, the papers elaborate on psychological economics, multiple roles of attitudes, attitude research and public policy, attitudes and media, and attitudinal influence on purchasing behavior. At the end of each section, an expert comment on the papers presented is also available.