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Multivariate Analysis Variance

Chapter 7: Multivariate Analysis of Variance

Chapter 7 of Multivariate Methods for Market and Survey Research

The chapter is devoted to a discussion of multivariate analysis of variance. A general model is presented first, followed by en exposition of the extension of experimental design techniques. Methods of follow-up analysis used to identify significant differences are also discussed.

Canonical Analysis Marketing Research

Chapter 8: Canonical Analysis in Marketing Research

Chapter 8 of Multivariate Methods for Market and Survey Research

The chapter suggests a method to analyze questions having to do with the relationship between sets of variables. The canonical method, which is the extension of multiple regression to the case of more than one variable, is discussed in depth. The text attempts to fill the gap in literature on canonical analysis.

Canonical Correlation and Marketing Research

Chapter 9: Canonical Correlation and Marketing Research

Chapter 9 of Multivariate Methods for Market and Survey Research

The chapter evaluates the appropriateness of the canonical correlation approach as compared to other approaches when deciphering a certain problem. Also presented is the use of canonical analysis when comparing multiple perspectives in a research study. The text attempts to determine the reason behind the limited literature on canonical correlation analysis and fill that gap.

Competitive Structure In Retail Markets

Competitive Structure in Retail Markets: The Department Store Perspective

Competitive Structure in Retail Markets: The Department Store Perspective is a revised compilation of papers resulting from a retailing workshop in New York City in April 1979. Stampfl and Hirschman reviewed and edited these papers written by the top names in the field and presented jointly from the American Marketing Association and the New York University’s Institute of Retail Management. These proceedings focus on different ways to address the department store competition with a variety of other stores, as well as the ways and means of improving department stores. The proceedings are a historical perspective describing the role of department stores in retailing in the 1970s.

Effective Marketing Coordination

Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America

Effective Marketing Coordination was edited by George L. Baker, Jr. This work is a collection of proceedings from the 1961 National Conference of the AMA. These conference papers revolve around the theme of effective marketing coordination. Divided in five parts, the papers present the need and use of coordination in every dimension of marketing. The first part elaborates on coordination within marketing segments such as agriculture marketing, banking and finance marketing, defense marketing, pharmaceutical marketing, and public utility marketing. The second part explains the coordination needed during various stages of marketing planning for consumer and industrial goods and services. The third part explains coordination through control, i.e., while using controllable variables like advertising, packaging, and distribution. The fourth part is all about coordination through uncontrollable variables such as marketing regulation and business atmosphere. Finally, the volume explains the importance of coordination in marketing research be it government data or various form of research such as motivational, attitude, or operations. Also featured is an historic perspective of marketing in the 1970s.

Enhancing Knowledge Development In Marketing

Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints

Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints was edited by P. Rajan Varadarajan and Anil Menon. This monograph brings together the thoughts and concerns of some of the leading marketing academics and practitioners on the issue of knowledge development and knowledge use within the marketing discipline. Also included are selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators Conference.

Life Style And Psychographics Cover

Life Style and Psychographics Full Book

Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include:

  • Conceptual, measurement, and analytical problems in life style research
  • The role of psychographics in the development of media strategy
  • European developments in psychographics

This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.


Table of Contents

  1. Psychographics and from Whence It Came
  2. The Development and Application of Psychographic Lifestyle and Associated Activity and Attitude Measures
  3. Construing Life Style and Psychographics
  4. Some Conceptual, Measurement, and Analytical Problems in Life Style Research
  5. The Role of Psychographics in the Development of Advertising Strategy and Copy
  6. Applications of Life Style Research to the Creation of Advertising Campaigns
  7. Life Style Analysis as a Basis for Media Selection
  8. Use of Psychographics in Analysis of Channels of Distribution
  9. Psychographics and Industrial Design
  10. Life Style: The Essence of Social Class
  11. European Developments in Psychographics
  12. The Second Generation of Market Segmentation Studies: An Audit Buying Motivation
  13. Life Style and Psychographics: Definitions, Uses, and Problems
Market Structure Analysis

Market Structure Analysis Full Book

Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed:

  • Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);
  • Two approaches to deriving consumers’ utility functions for attributes and levels of attributes;
  • Stefflre’s approach to processes of perception, positioning, and product planning; and
  • The technique of benefit structure analysis, used to systematically search for needs in broadly defined markets.

With this collection of articles, the editors have provided an in-depth, thorough analysis of marketing structuring, measurement theory, and measuring scales. The research collected here will prove invaluable to students and scholars of marketing, as well as economists and business firms.

Table of Contents

  1. Structuring Markets
  2. Introduction to Scaling Methods for Product Positioning
  3. Positioning Using Multidimensional Scaling Techniques (MDS)
  4. Positioning Using Factor Analysis
  5. Positioning Using Discriminant Analysis
  6. Market Segmentation Using Multivariate Analysis
  7. Market Structure Studies SteffIre Process
  8. Benefit Structure Analysis
  9. Conjoint Measurement:  Multiple Trade-Off Analysis
  10. Epilogue:  Behavioral Market Structure Model
Winning Back Your Market

Winning Back Your Market

Winning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.

Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.


Table of Contents

  1. Star-Making Strategies
  2. Entrenching the Existing Business
  3. Switching from End Users to Intermediaries
  4. Creating Mandatory Consumption
  5. Going International
  6. Broadening the Product Horizon
  7. Finding New Applications
  8. Finding New Situations
  9. Repositioning
  10. Redefining Markets
  11. Putting It All Together