Consumer Behavior

Consumer Behavior Category

Consumer Panels

Consumer Panels

Erik Rostad
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Consumer Panels provides a comprehensive overview of the use and history of consumer panels for marketing research. This convenient guide offers a breakdown of the panel process, including gathering data, recruiting panel members, and the use of panel services. The topics discussed include:

  • Recruiting and compensating panel households, including forms to be used, frequency of data collection, and a comparison of panels versus recall data
  • Conditioning, or the effects of panel participation on household behavior and their effects on trends in general purpose panels.
  • The cost of operating a panel, where information is available, and the magnitude of these costs relative to one-time surveys.
  • Produced by esteemed market researchers, Seymour Sudman and Robert Ferber, Consumer Panels focuses on the advantages of panels rather than surveys. For businesses weighing the benefits of panels versus one-time surveys, this guide will provide the guidelines necessary to reach the most cost efficient and informative decision.

Table of Contents

Chapter 1, Introduction
Consumer panels, sample survey, panel study, data collection, static panels, dynamic panels, conditioning effects, panel technique, panel operations, purchasing patterns, consumer behavior

Chapter 2, Uses of Consumer Panels
Nondurable consumer goods, panel operations, market data, consumer characteristics, market segmentation, brand loyalty, brand switching, panel data, Fourt-Woodlock model, Penetration model, repeat purchase prediction, purchase cycles, repeat purchase rate, media usage, advertising, research methods

Chapter 3, Consumer Panel Sampling
Sample design problems, sample method, stratification, clustering, sample biases, mail panels, panel households, purchase panels, purchasing behavior, one-time survey, panel weighting, sampling variances, brand volume, consumer expenditure panels, data quality, panel recruiting

Chapter 4, Data Collection Methods for Consumer Panels
Panel members, data collection, compensation, recall surveys, panel organization, panel recruiting, face-to-face recruiting, field representatives, phone recruiting, panel maintenance, diary formats, Empirical Reporting model, product diary

Chapter 5, Conditioning of Consumer Panels
Conditioning effects, panel operators, purchase behavior, panel households, behavior diary, panel cooperators, panel noncooperators, special stimuli, general purpose panels, ongoing panel

Chapter 6, Data Processing and File Maintenance of Panel Data
Panel data, data file, codebook, cooperation file, panel household, data projection, projection system, purchase data file, file preparation

Chapter 7, The Costs of Operating a Panel
Consumer panel, compensation, panel operating costs, data processing, file maintenance, panel data collection, report preparation, cooperation rate, cost comparisons

Chapter 8, Choosing a Consumer Panel Service
Consumer panel techniques, consumer panel services, static panel, dynamic panel, continuous purchase panels, product-testing panel, copy-testing panel, purchase figures, sample data, panel operator, comparable purchase estimates

Consumerism

Consumerism: New Challenges for Marketing

Erik Rostad
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Consumerism: New Challenges for Marketing, edited by Norman Kangun and Lee Richardson, is a historical perspective from the 1970s, produced by the American Marketing Association compilation of collected papers presented at an American Marketing Association conference on consumerism, held at Louisiana State University in March 1976.

The papers trace the consumer movement that began in the 1950s. The selected papers by eminent academics analyze various aspects of consumerism like consumer regulation, consumer product safety, and scope of improving government involvement in consumer programs. Also featured is a research on marketing model of gasoline and petroleum products.

Contemporary Marketing Thought 1977

Contemporary Marketing Thought: 1977 Educators’ Proceedings Series #41

Erik Rostad
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Contemporary Marketing Thought was edited by Barnett A. Greenberg and Danny N. Bellenger. This work is a collection of 107 papers and 54 abstracts presented at the 1977 Marketing Educators’ Conference. The conference discussed a variety of topical issues with respect to marketing studies such as consumer behavior research, consumer choice behavior, advertising allocation, marketing and society, marketing education, corporate social responsibility, as well as retailing studies. The papers attempt to cater to every aspect of marketing with a special focus of academics.

Creativity In Services Marketing

Creativity in Services Marketing: What’s New, What Works, What’s Developing

Erik Rostad
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Creativity in Services Marketing: What’s New, What Works, What’s Developing was edited by M. Venkatesan, Diane M. Schmalensee, and Claudia Marshall. This volume contains a selection of papers presented at the 4th Annual Services Marketing conference in 1985 that reviews the colonial phase of services marketing with the importance to attract more people into services marketing research and encourage them to apply the skills and techniques developed for other areas to services. The papers contain talks on: managing services marketing; understanding services customer; corporate culture and internal marketing; the Four Ps of marketing; industry-specific topics; and research issues, methodology and literature.

Customer Satisfaction Focus On The Customer

Customer Satisfaction: Focus on the Customer

Erik Rostad
0 customer reviews

Customer Satisfaction: Focus on the Customer is a special presentation of The American Marketing Association’s Worth Repeating Series. The presentations are actual transcriptions of speeches made at the Second Congress on Customer Satisfaction held in Florida in 1992. Each part of the book highlights the role needed to be played by business values such as Leadership, Human Resources, Research Measurement, Profitability, Product Quality, and Service Quality in winning the customer’s satisfaction.

Diffusing Marketing Theory And Research

Diffusing Marketing Theory and Research (The Contributions of Bauer, Green, Kotler, and Levitt)

Erik Rostad
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Diffusing Marketing Theory and Research was edited by Alan R. Andreasen and David Morgan Gardner. These proceedings are a collection of papers presented at the 10th Paul D. Converse Symposium in 1978. This volume contains presentations by three of the four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: the late Raymond A. Bauer for Consumer Behavior as Risk Taking; Paul E. Green for his long series of publications on Bayesian and Multivariate Analysis; Philip Kotler for Marketing Management and other articles extending the domain of marketing; and, Theodore Levitt for his book Marketing Myopia.

Ecological Marketing

Ecological Marketing

Erik Rostad
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Ecological Marketing was edited by Karl E. Henion, II and Thomas C. Kinnear. This work presents edited versions of papers presented at the First National Workshop on the same topic in 1975. These papers were presented by practicing business executives, university researchers, and a Federal Administration official. They provide state-of-the-art information on the role of business, government, and consumers in dealing with the ecological problems that society faces.

Effective Marketing Coordination

Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America

Erik Rostad
0 customer reviews

Effective Marketing Coordination was edited by George L. Baker, Jr. This work is a collection of proceedings from the 1961 National Conference of the AMA. These conference papers revolve around the theme of effective marketing coordination. Divided in five parts, the papers present the need and use of coordination in every dimension of marketing. The first part elaborates on coordination within marketing segments such as agriculture marketing, banking and finance marketing, defense marketing, pharmaceutical marketing, and public utility marketing. The second part explains the coordination needed during various stages of marketing planning for consumer and industrial goods and services. The third part explains coordination through control, i.e., while using controllable variables like advertising, packaging, and distribution. The fourth part is all about coordination through uncontrollable variables such as marketing regulation and business atmosphere. Finally, the volume explains the importance of coordination in marketing research be it government data or various form of research such as motivational, attitude, or operations. Also featured is an historic perspective of marketing in the 1970s.

Enhancing Knowledge Development In Marketing

Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints

Erik Rostad
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Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints was edited by P. Rajan Varadarajan and Anil Menon. This monograph brings together the thoughts and concerns of some of the leading marketing academics and practitioners on the issue of knowledge development and knowledge use within the marketing discipline. Also included are selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators Conference.

Franchising The State Of The Art

Franchising: The State of the Art

Erik Rostad
0 customer reviews

Franchising: The State of the Art is a detailed yet brief analysis of the growth and impact of franchising in the American business community.  Renowned author, Donald Hackett, fills the gap left in literature which focuses on the pervasiveness of franchising in business.  Real world examples of franchising are examined in three primary ways:

  1. First, an overview is provided tracing the origin and growth of franchising as a channel system;
  2. Second, the advantages and limitations of franchising as a channel alternative are compared to classical channel selection criteria; and,
  3. Lastly, the major trends influencing franchising today, such as the legal environment and ownership trends.

Produced with the assistance of the American Marketing Association, Franchising: The State of the Art is a concise, thorough examination of the evolution and impact of franchising.  This monograph will prove an invaluable tool to students and practitioners of marketing research, advertising, and economics.

Table of Contents

  1. Franchising:  An Overview
  2. Managerial Aspects of Franchising
  3. Trends in Franchising