Consumer Behavior Category
The Broadening Perspective of Marketing: Proceedings of the Golden Triangle Conference of the America
The Broadening Perspective of Marketing was edited by Joseph C. Seibert. This work contains a set of papers presented at Golden Triangle Conference held at Pittsburgh in 1956. These papers present a historic perspective of marketing in the 1950s, from hopes, threats, regulation, consumers, technology, and the future. The discussions also touched upon specific issues such as high level consumption pattern, marketing plan for the suburbs, as well as the role of money and credit in marketing.