Corporate Social Responsibility Category
1978 Survey of Marketing Research was edited by Dik Warren Twedt. This work is the sixth report in the series, Marketing Research and Industry, co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical review on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility and a more detailed analysis of compensation levels of men and women working in marketing research are also included.