1978 Survey of Marketing Research was edited by Dik Warren Twedt. This work is the sixth report in the series, Marketing Research and Industry, co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical review on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility and a more detailed analysis of compensation levels of men and women working in marketing research are also included.
Corporate Social Responsibility
Corporate Social Responsibility Category
Contemporary Marketing Thought was edited by Barnett A. Greenberg and Danny N. Bellenger. This work is a collection of 107 papers and 54 abstracts presented at the 1977 Marketing Educators’ Conference. The conference discussed a variety of topical issues with respect to marketing studies such as consumer behavior research, consumer choice behavior, advertising allocation, marketing and society, marketing education, corporate social responsibility, as well as retailing studies. The papers attempt to cater to every aspect of marketing with a special focus of academics.
Ecological Marketing was edited by Karl E. Henion, II and Thomas C. Kinnear. This work presents edited versions of papers presented at the First National Workshop on the same topic in 1975. These papers were presented by practicing business executives, university researchers, and a Federal Administration official. They provide state-of-the-art information on the role of business, government, and consumers in dealing with the ecological problems that society faces.
Improving Inner-City Marketing was edited by Alan R. Andreason. This work contains drafts that served as principal background documents for the 1970 conference on inner-city marketing. These proceedings focus on the marketing and distribution to the lowest income generation group, known as the inner-city audience. They discuss in detail the consumer problems, operating problems, and participation in inner-city markets.
Macromarketing: A Canadian Perspective is a collection of papers presented in the Third Triennial Canadian Marketing Workshop held in Toronto in June 1979. This collection is edited by Donald N. Thompson, Patricia Simmie, Louise Heslop, and Stanley J. Shapiro. The papers present a historical perspective of macromarketing in the 1980s with a Canadian perspective, including the general areas of consumerism, consumer protection public policy, and market regulation. Canadian market-specific issues that were prevalent at that time such as promoting visual art, post-offices, and energy management are also featured.
Marketing and the Quality of Life was edited by Fred D. Reynolds and Hiram C. Barksdale. This work represents a set of proceedings presented at an AMA sponsored workshop in 1978. The papers explored, from a variety of perspectives, the conceptual and measurement problems involved in studying marketing and quality of life, as well as identified the areas required for research. These papers are divided in three parts: conceptual issues, measurement issues and integration, and needed research. They attempted to answer various questions pertaining to the quality of life as a criterion for marketing and consumer satisfaction.
The papers presented at a 1979 workshop on transit marketing assesses the historic perspective of the public transport marketing in the 1970s, in addition to laying down a path for 1980s. Various transit marketing specialists elaborate on notable developments, marketing strategies, evaluation research, traveler analysis, consumer relation, fare pricing, advertising and sales techniques as well as the scope in the narrowed field which is expanding.
Minorities and Marketing is a collection of articles designed to further investigations and knowledge of minority marketing research. The primary focus is on the major unresolved issues and problems in the field. In its goal to present relevant methodologies and theories to deal with these issues, the text offers the following discussions:
- Establishing specific fundamental propositions regarding consumer behavior to serve as the foundation for systematic analysis;
- The changes and cause of changes in low-income commercial structures, with particular emphasis on the needs and opportunities for research;
- An overview of public policy alternatives for change in the marketing system with reference to minority groups; and
- A review of the relevant concepts regarding consumer credit decisions, paying particular attention to the question of whether there is a distinct low-income segment of credit users who differ form the general population.
With Minorities and Marketing, an invaluable contribution has been made to the study of consumer behavior and marketing research, particularly in regards to disadvantaged communities and buyers. This insightful and highly relevant text will prove to be a useful research tool for faculty and students of marketing research, consumer behavior, public policy, and economics.
Table of Contents
- Disadvantaged Consumers: Research Dimensions
- Structural Dynamics of the Ghetto Marketplace
- Competition and Economic Dualism in the Ghetto Marketplace
- Clothing, Race, and Consumer Decision Making
- Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers
- Marketing System Performance and Minority Consumers: Public Policy Alternatives
Public Policy and Marketing Practices is a collection of proceedings edited by Fred C. Allvine. This publication contains the proceedings of a conference focusing on the public policy, the need, extent and character of regulation, and marketing practices area. Some topics also provide insights on consumerism.
Social Indicators and Marketing was edited by Robert L. Clewett and Jerry C. Olson. This work is a collection of papers presented at 1972 and 1973 conferences focusing social indicators in context of marketing and business. Fifteen papers are organized in two main parts: social indicators and business response to social values. Part I examines social indicators and their usefulness to marketing and business in general. Part II explains how businesses are responding to changing social values and the tools that can be developed to guide their responses.