Social Indicators: A Marketing Perspective was written by Polia Lerner Hamburger and originally published in 1974. This work is a comprehensive review on social indicators from the perspective of marketing implications. This monograph reports a comprehensive tracing of the historical development of social indicators and presents a viewpoint on the state of the art social indicators which may be applied to marketing.
Corporate Social Responsibility
Corporate Social Responsibility Category
The Conserver Society was edited by Karl E. Henion, II and Thomas C. Kinnear. This work contains 18 papers presented by eminent academics, government conservation specialists, and business leaders from Canada and the United States. These papers provide marketing personnel an insight on ecological marketing by providing an outlook on the conserver society, its consumers, their attitudes, the government regulation, new horizons in marketing such as recycling, energy conservation, energy generation from waste, and resource management.
The Social Responsibilities of Marketing: Proceedings of the Winter Conference of the American Marketing Association
December 27, 28, 29, 1961
The Social Responsibilities of Marketing, edited by William D. Stevens, is a compilation of the 1961 Winter Conference proceedings held in New York. In this extensive collection of 69 papers divided in four parts, panelists with differing points of view argue the social responsibilities in marketing as well as in marketing education. Part 1, titled Social Responsibility: the Challenge of Controversy, speaks on social responsibility and ethics in marketing practices as well as government regulation on marketing and social responsibilities of advertising. Part 2, titled Marketing Education: The Challenge of Opportunity, elaborates on stature and scope of marketing education, its necessity to adapt and contribute to the mathematical, behavioral, and methodological disciplines. Part 3, titled International Marketing: The Challenge to Competition, talks about competition in world marketing. This section exhaustively talks about catering to myriad economies with specific case studies of Japan, Egypt, Puerto Rico, and Tropical Africa. Part 4, titled Marketing Structure and Strategy: The Challenge of Change, discusses marketing strategies involved in distribution systems, retailing logistics and in the food stamp plan.