Global / International Category
Marketing Strategies for the New Europe: A North American Perspective on 1992 was written by John K. Ryans, Jr. and Pradeep A. Rau. This work speaks on the art of doing business in European countries after 27 nations from this continent came up with the European Community-1992 (EC-92), a single market trade policy that covers all these States. This monograph is a comprehensive guide to the EC-92 policy, its rules and regulations. This volume takes you through the entry strategies, financial arrangements and marketing structures of the European Union nations, the opportunities available in these nations post EC-92, and a word of caution on the European Market.