Attitude Research Plays for High Stakes was edited by John C. Maloney and Bernard Silverman. This work is a compilation of papers presented at the Eighth Annual Attitude Research Conference in 1979. The papers attempt to crack the relationship between attitude and buyer behavior. They also define the concept of involvement, methods to measure it, and its effect on purchase decision. There is a discussion on measuring the deceptiveness of advertising and another one on the contribution of attribute research to the activities of federal regulatory agencies.
Marketing Strategy Category
Attitude Research Reaches New Heights was edited by Charles W. King and Douglas J. Tigert. This work is a collection of proceedings from the third Annual Attitude Research Conference held in Mexico in 1970. Exploring the maturing state-of-the-art in attitude research is the central theme of these papers. The papers revolve around the overview of attitude research, conceptual approaches to predict the consumer behavior and market segmentation through attitude research, as well as measurement and data analysis techniques employed in sophisticated attitude research.
Attitude Research Under the Sun was edited by John Eighmey. This work is a compilation of proceedings of the 1978 Attitude Research Conference. The papers explore in an interdisciplinary fashion some niche areas such as attitude trend research, neglected areas such as content analysis, and areas of popular interest such as attitude models. Also featured are attitudinal analysis with respect to print and electronic medium of advertising.
Buyer-Seller Interactions: Empirical Research and Normative Issues was edited by Peter H. Reingen and Arch G. Woodside. This work is a product of a two-day workshop held in May 1980 that attempts to provide additional knowledge on buyer-seller interactions. The volume is divided into three major sections. Section 1 includes four papers on communication patterns and cognitive responses of buyer-seller interactions. Section 2 has four papers focusing on variables buyers and sellers bring with them to face-to-face meeting such as demographics, physical appearances, lifestyle, and culture. The effects of persuasion strategies used during face-to-face meetings of buyers and sellers are the focus of Section 3.
Chapter 1 of Market Structure Analysis
The chapter details the emergence of a new technology: the application of multivariate analytic techniques to measurements of consumer perception, motivation, and behavior. The purpose is to provide useful ways of structuring markets for more effective marketing planning. Also a primary issue is the promotion of a greater understanding and usage of all techniques by scholars and business firms.
Chapter 1 of Minorities and Marketing: Research Challenges
The authors’ objective is to establish specific fundamental propositions, regarding consumer behavior, to serve as the foundation for a systematic analysis of disadvantaged consumers. The chapter provides a framework to be used by future researchers in making systematic contributions to knowledge of low-income consumers. The chapter advocates the use of theoretical constructs and the specific propositions analyzed in the text for improved research on the disadvantaged consumer.
Chapter 1 of Life Style and Psychographics
The chapter is written by Emanuel Demby, president of Motivational Programmers Inc., a firm that specializes in psychographic applications. Demby presents his views of the past, present, and future applications of psychographics in consumer-behavior research. He also illustrates his beliefs with descriptions of studies that have played supportive roles in his research.
Chapter 1 of Multivariate Methods for Market and Survey Research
This chapter proposes techniques for the classification of multivariate methods. The text attempts to demonstrate the usefulness of multivariate methods if properly utilized for different research needs of marketing and survey research functions.
Chapter 10 of Market Structure Analysis
The authors review the various technologies presented in the book as they relate to the more current conceptual model, called the behavioral market structure model. The chapter considers the contributions of each technology to the behavioral model. Also discussed is a realistic perspective for the use of market structure analysis in the market planning process.
Chapter 10 of Multivariate Methods for Market and Survey Research
The chapter investigates factor analysis and the resolution of a set of manifest variables linearly in terms of new constructs. The principal aim is to attain scientific parsimony or economy of description. The place of factor analysis in the statistical family of multivariate analysis is also discussed.