Marketing Theory
Showing 41–50 of 147 results
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Chapter 18: Seven Commandments for Users of Multivariate Methods
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Chapter 19: An Empirical Framework for Product Classification
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Chapter 2 – Introduction to Scaling Methods for Product Positioning
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Chapter 2: Research Issues Underlying Multivariate Methods
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Chapter 2: Structural Dynamics of the Ghetto Marketplace
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Chapter 2: The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures
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Chapter 20: An Operational Framework for the Study of Consumer Typology and Process
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Chapter 21: The Next Decade of Buyer Behavior Theory and Research
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Chapter 3 – Positioning Using Multidimensional Scaling Techniques (MDS)
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Chapter 3: Competition and Economic Dualism in the Ghetto Marketplace
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