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Services Marketing Self Portraits

Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts was edited by Raymond P. Fisk, Stephen J. Grove, and Joby John. This anthology is an introspection by the scholars in the field of services marketing and management. Academic legends such as Valarie A. Zeithaml, Parsu Parasuraman, Leonard L. Berry, and Evert Gummesson present a self-critique on their works in services marketing and research.

Stayin Alive Through 95 How To Thrive And Not Just Survive

Stayin’ Alive Through ’95: How to Thrive and Not Just Survive

Stayin Alive Through 95: How to Thrive and Not Just Survive is a collection of papers presented at the 1990 Annual Services Marketing Conference. Divided into three tracks – quality management, developing new services and markets, and creative marketing mix management, as well as a couple of special sessions on retail banking and technology in services, these papers present a wholesome view on creating and sustaining success in services marketing.

The Services Challenge Integrating For Competitive Advantage

The Services Challenge: Integrating for Competitive Advantage

The Services Challenge: Integrating for Competitive Advantage, edited by John A. Czepiel, Carole A. Congram, and James Shanahan, is a collection of papers presented by firms and individuals working in the services industry at the Fifth Annual Services Marketing Conference in 1987. The papers are devoted to the concept of integration as the unifying force in successful service firms. This includes coordination within the firm, unity of purpose and action in the services industry, integration of elements of the marketing mix, and integrating theory with practice.

Contemporary Views On Marketing Practice

Chapter 9: How Service Needs Influence Product Strategy

Chapter 9

How Service Needs Influence Product Strategy focuses on the service needs of the marketing mix, examining the implications of the changes in service needs and technologies for product strategy. A framework for categorizing products is proposed, which identifies four categories of product design strategies. Furthermore, the impact of changes in service support technology and customer expectations is thoroughly discussed.