1958 Survey of Marketing Research: Organization, Functions, Budget, Compensation

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A Survey of Marketing Research was originally published in 1959 as a review covering the period from 1937-1957. The survey was conducted by the American Marketing Association under the supervision of Robert O. Fernald. George H. Breen made the survey. The study developed information in four areas: organization, functions, budget, and compensation.

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Book Information

Pages: 103
Published: 1958
New Copyright: 2012
ISBN: 9781613112762
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Author information


Dik Warren Twedt Dik Warren Twedt

Dr. Dik Warren Twedt was Professor of Marketing and Quantitative Management Science at the University of Missouri in St. Louis. He died in 1985 at the age of 64. He was a marketing researcher and a member of the American Marketing Association. He worked for Oscar Mayer & Company in Madison, Wisconsin in the 1960s. He was also a prolific editor of such survey proceedings as The 1958 Survey of Marketing Research.

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