|Categories:||Consumer Behavior, Market Research, Social / Ethical|
|Author:||Ronald C. Curhan|
Ronald C. Curhan
Dr. Ronald C. Curhan is a veteran marketing educator. He retired as a Professor Emeritus from School of Management Marketing in Boston University. Dr. Curhan was a professor of marketing for 30 years prior to his appointment as Professor Emeritus in 2000. He serves as President of the Boston University Society of Retired Faculty and Staff. He was a former consultant to both Pepsi and Coca-Cola. He is on the board for the American Jewish Historical Society and the National Foundation for Jewish Culture.