1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation


1978 Survey of Marketing Research was edited by Dik Warren Twedt. This work is the sixth report in the series, Marketing Research and Industry, co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical review on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility and a more detailed analysis of compensation levels of men and women working in marketing research are also included.


Book Information

Pages: 68
Published: 1978
New Copyright: 2012
ISBN: 9781613112625

Author information

Dik Warren Twedt Dik Warren Twedt

Dr. Dik Warren Twedt was Professor of Marketing and Quantitative Management Science at the University of Missouri in St. Louis. He died in 1985 at the age of 64. He was a marketing researcher and a member of the American Marketing Association. He worked for Oscar Mayer & Company in Madison, Wisconsin in the 1960s. He was also a prolific editor of such survey proceedings as The 1958 Survey of Marketing Research.


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