1983 AMA Winter Educators’ Conference: Research Methods and Causal Modeling in Marketing



Book Information

Pages: 288
Published: 1983
New Copyright: 2012
ISBN: 9781613112823
Categories:, , ,
Authors:, ,

Author information

Kent B. Monroe Kent B. Monroe

Professor Kent B. Monroe is a Visiting Distinguished Scholar in Marketing at the Robins School of Business at the University of Richmond in Richmond, Virginia. He teaches courses in pricing strategy and tactics, marketing management, and research methods.

William R. Darden William R. Darden

William R. Darden began his academic career as an assistant professor at Louisiana State University after earning his B.S. and M.S. degrees from the Georgia Institute of Technology, and his Ph.D. from the University of North Carolina, Chapel Hill. He became a full professor at the University of Georgia, where he was influential in developing the curriculum for the master’s in marketing research degree. He was the Decision Sciences Institute President from 1986 to 1987. He also held the Morrison Distinguished Chair in Retailing at Louisiana State University until his retirement in 1996. Dr. Darden was killed in a plane crash in 1999.

William R. Dillon William R. Dillon

William R. Dillon is Herman W. Lay Professor of Marketing and Professor of Statistics at Southern Methodist University Cox School of Business. His research expertise focuses on advertising, public relations, and related services. Dr. Dillon has PhD from City University of New York and MBA from Bernard M. Baruch College at the City University of New York. He has co-authored four books and has published over fifty articles in various journals. He has also participated and presented proceeding in several marketing conferences. He is serving on the editorial boards of Journal of Marketing Research and Marketing Letters.


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