1988 AMA Winter Educators’ Conference: Marketing: A Return to Broader Dimensions


The 1988 Winter Educators’ Proceedings: Marketing: A Return to the Broader Dimensions is edited by Stanley Shapiro and A.H. Walle. This volume contains papers by eminent marketing scholars on broader dimensions of marketing, which encompasses both atypical methodologies and several aspects of marketing that transcend from marketing management to marketing orientation.


Book Information

Pages: 532
Published: 1988
New Copyright: 2012
ISBN: 9781613112816
Categories:, , ,

Author information

Alf H. Walle Alf H. Walle

Dr. Alf H. Walle co-edited the 1988 AMA Winter Educators Conference. Dr. Walle was an Assistant Professor of Health, Physical Education, Recreation and Leisure Studies at University of Nebraska at Kearney in the 1990s. He earned his BS from Ashland College, his M.A. from SUNY Binghamton, his M.B.A. from the University of Akron, and his Ph.D. from SUNY Buffalo.

Stanley J. Shapiro Stanley J. Shapiro

Stanley J. Shapiro is the Professor Emeritus of Marketing at Simon Fraser University in British Columbia, Canada. He has served as the Dean of McGill University School of Management and the Dean of Business Administration for Simon Fraser University. Professor Shapiro has published many books in areas ranging from marketing history to the financial dimensions of marketing management.

Professor Shapiro received his PhD and MBA from the Wharton School of Business at the University of Pennsylvania. He received his BA from Harvard College.


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