|Categories:||B2B Marketing, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Alf H. Walle, Stanley J. Shapiro|
Alf H. Walle
Dr. Alf H. Walle co-edited the 1988 AMA Winter Educators Conference. Dr. Walle was an Assistant Professor of Health, Physical Education, Recreation and Leisure Studies at University of Nebraska at Kearney in the 1990s. He earned his BS from Ashland College, his M.A. from SUNY Binghamton, his M.B.A. from the University of Akron, and his Ph.D. from SUNY Buffalo.
Stanley J. Shapiro
Stanley J. Shapiro is the Professor Emeritus of Marketing at Simon Fraser University in British Columbia, Canada. He has served as the Dean of McGill University School of Management and the Dean of Business Administration for Simon Fraser University. Professor Shapiro has published many books in areas ranging from marketing history to the financial dimensions of marketing management.
Professor Shapiro received his PhD and MBA from the Wharton School of Business at the University of Pennsylvania. He received his BA from Harvard College.