|Authors:||Ann R. Root, Thomas C. Kinnear|
Ann R. Root
Ann R. Root is Professor of Marketing in the College of Business at Florida Atlantic University. Prior to teaching at Florida Atlantic University, she taught at the University of Michigan and Notre Dame.
Her teaching interests are marketing management, marketing strategy, and global marketing. Her research interests are managerial decision making, use of simulation games in marketing education and assessment.
Professor Root received her BS in Political Economy from the University of California at Berkeley. She received her MBA and PhD in Marketing both from the University of Michigan. She received her PhD in e-Learning from Florida Atlantic University in 2011.
Thomas C. Kinnear
Dr. Thomas C. Kinnear is the Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the University of Michigan Business School. He was formally Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University.
Dr. Kinnear earned his PhD in business administration from the same university. He is also a management alumnus of Harvard University. His teaching and research interests are in the areas of entrepreneurial studies, strategic marketing planning, marketing and public policy, and market-based management. His research papers were published in numerous marketing and business journals. He has co-authored and edited several marketing literature.
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