1988 Survey of Marketing Research: Organization, Functions, Budget, Compensation


The 1988 Survey of Marketing Research was edited by Thomas C. Kinnear and Ann R. Root. This work is the eighth report in the series, Marketing Research and Industry, co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical reviews on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility, a more detailed analysis of compensation levels of men and women working in marketing research, and titles of Marketing Heads are featured as questions.


Book Information

Pages: 75
Published: 1989
New Copyright: 2012
ISBN: 9781613112731

Author information

Ann R. Root Ann R. Root

Ann R. Root is Professor of Marketing in the College of Business at Florida Atlantic University. Prior to teaching at Florida Atlantic University, she taught at the University of Michigan and Notre Dame.

Her teaching interests are marketing management, marketing strategy, and global marketing. Her research interests are managerial decision making, use of simulation games in marketing education and assessment.

Professor Root received her BS in Political Economy from the University of California at Berkeley. She received her MBA and PhD in Marketing both from the University of Michigan. She received her PhD in e-Learning from Florida Atlantic University in 2011.

Thomas C. Kinnear Thomas C. Kinnear

Dr. Thomas C. Kinnear is the Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the University of Michigan Business School. He was formally Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University.

Dr. Kinnear earned his PhD in business administration from the same university. He is also a management alumnus of Harvard University. His teaching and research interests are in the areas of entrepreneurial studies, strategic marketing planning, marketing and public policy, and market-based management. His research papers were published in numerous marketing and business journals. He has co-authored and edited several marketing literature.


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