Book Information
Pages: | 210 | |
---|---|---|
Published: | 1975 | |
New Copyright: | 2012 | |
ISBN: | 9781613112403 | |
Categories: | International, Market Research, Marketing Strategy | |
Author: | Philip Levine |
Author information
Philip Levine
Philip Levine edited Attitude Research Bridges the Atlantic in 1975. Levine was previously Executive Director of Strategy, Planning and Research at Ogilvy & Mather, and is well-known for his expertise in Strategic Marketing, Measuring Communications Effectiveness and Study Design and Analysis. He is currently the CEO e-ValuWeb.
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