Attitude Research on the Rocks


Attitude Research on the Rocks was edited by Lee Adler and Irving Crespi. This work is the collection of proceedings presented at the 1967 Attitude Research Conference held “at the rocks” of Puerto Rico. The proceedings attempt to clarify some unresolved theoretical and methodological issues in attitude research. The book covers six topics viz., attitude change and behavior change, prediction and exploration in attitude research, quantitative and qualitative methods in attitude research, developments in attitude measurements, user evaluation on attitude research, and future learning in attitude research. There is also a concluding chapter that sums up the discussions that took place in the conference.


Book Information

Pages: 260
Published: 1968
New Copyright: 2012
ISBN: 9781613112434

Author information

Irving Crespi Irving Crespi

Irving Crespi was a public opinion pollster, professor, and market researcher long associated with The Gallup Organization. Crespi was also the author of books on polling, public opinion, and democracy. He earned his PhD from The New School for Social Research. He was associated with Gallup for a long period of time. He held subsequent research positions at Mathematical Policy Research, the Roper Organization, the Total Research Corp., and Irving Crespi & Associates. He also taught at Baruch College. He passed away in 2004.

Lee Adler Lee Adler

Mr. Lee Adler authored, edited, and co-authored several works in the field of marketing, such as Managing the Marketing Research Function, Attitude Research at Sea, and Attitude Research on the Rocks. He worked for the Interpublic Group of Companies.


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