Attitude Research at Sea

$35.00

Attitude Research at Sea was edited by Lee Adler and Irving Crespi. This work is a collection of papers on attitude research presented on board the S.S. Ocean Monarch during a cruise to Bermuda in 1966. The papers discuss the application of attitude research techniques to the broad range of marketing and advertising field. Incorporation of conceptual framework, methodology, application, and case studies pertaining to attitude research make this compilation handy for academics and practitioners.

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Book Information

Pages: 189
Published: 1966
New Copyright: 2012
ISBN: 9781613112397
Categories:, , ,
Authors:,

Author information


Irving Crespi Irving Crespi

Irving Crespi was a public opinion pollster, professor, and market researcher long associated with The Gallup Organization. Crespi was also the author of books on polling, public opinion, and democracy. He earned his PhD from The New School for Social Research. He was associated with Gallup for a long period of time. He held subsequent research positions at Mathematical Policy Research, the Roper Organization, the Total Research Corp., and Irving Crespi & Associates. He also taught at Baruch College. He passed away in 2004.


Lee Adler Lee Adler

Mr. Lee Adler authored, edited, and co-authored several works in the field of marketing, such as Managing the Marketing Research Function, Attitude Research at Sea, and Attitude Research on the Rocks. He worked for the Interpublic Group of Companies.

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