|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Irving Crespi, Lee Adler|
Irving Crespi was a public opinion pollster, professor, and market researcher long associated with The Gallup Organization. Crespi was also the author of books on polling, public opinion, and democracy. He earned his PhD from The New School for Social Research. He was associated with Gallup for a long period of time. He held subsequent research positions at Mathematical Policy Research, the Roper Organization, the Total Research Corp., and Irving Crespi & Associates. He also taught at Baruch College. He passed away in 2004.
Mr. Lee Adler authored, edited, and co-authored several works in the field of marketing, such as Managing the Marketing Research Function, Attitude Research at Sea, and Attitude Research on the Rocks. He worked for the Interpublic Group of Companies.