|Categories:||Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory|
John Eighmey is Professor of Journalism and Mass Communication and Raymond O. Mithun Chair in Advertising at School of Journalism and Mass Communication at the University of Minnesota. He is a specialist in the development of consumer-driven advertising strategies for national brands. Eighmey has extensive professional experience in the advertising industry and has been a faculty member at Notre Dame University, the Medill School of Journalism at Northwestern University, the University of Alabama, and Iowa State University.
Professor Eighmey is a member of the editorial review boards of the Journal of Advertising Research and the Journal of Interactive Advertising. He served two three-year terms on the Accrediting Committee of the Accrediting Council on Education in Journalism and Mass Communication. Eighmey holds a doctorate in Business Administration (Marketing) from the University of Iowa.