Attitude Research in Transition

$35.00

Attitude Research in Transition was edited by Russel I. Haley. This work is a collection of proceedings by the same name in 1971. The papers discuss the early 1970s perspective of both the changes that are taking place in attitude research and the ways in which attitude research can be used in a rapidly changing world. The papers are categorized into 5 sections comprising need for marketing management, attitude change management, role of qualitative research, product positioning through attitudinal research, and a review on marketing models of the 1970s.

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Book Information

Pages: 309
Published: 1972
New Copyright: 2012
ISBN: 9781613112427
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Author information


Russell I. Haley Russell I. Haley

Russell I. Haley is Professor Emeritus of Business Administration at the University of New Hampshire. Professor Haley also edited the proceeding, Attitude Research in Transition in 1972.

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