Book Information
Pages: | 309 | |
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Published: | 1972 | |
New Copyright: | 2012 | |
ISBN: | 9781613112427 | |
Categories: | Market Research, Product / Brand Management, Relationship Marketing / Alliances | |
Author: | Russell I. Haley |
Author information
Russell I. Haley
Russell I. Haley is Professor Emeritus of Business Administration at the University of New Hampshire. Professor Haley also edited the proceeding, Attitude Research in Transition in 1972.
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