Careers in Marketing is a monograph produced by the American Marketing Association in a series focusing on marketing issues. Distinguished researcher and consultant, Neil Holbert, presents significant career opportunities available to students considering potential careers in the marketing discipline.
This concise yet thorough text provides the following informative discussions:
Six areas, including sales, advertising, retailing, and brand management, which constitute marketing careers;
The multiple facets of marketing, including a specific applications and situations, as well as an explanation of the “Marketing Concept”; and,
The role of academic training in pursuit of a career in marketing.
The author provides concise coverage of various marketing careers in accessible, non-technical language. The ultimate goal is to provide a guide for marketing students intent on furthering their careers in the discipline. The discussions and issues presented by the author make this a valuable tool for educators and students involved in multiple marketing disciplines, such as advertising, market research, and sales representation.
Neil Holbert has been working in marketing research since the 1950s, when he earned his B.A. and M.B.A from Columbia University and his Ph.D. from New York University. He has been a consultant for Forbes Research, Grey Advertising, Phillip Morris, and Metropolitan Life. He has taught in ten countries worldwide, including Singapore. He has written several books, including Research in the Twilight Zone and Business Strategy: An Asia Pacific Focus . His writings and research focus on many subjects, including segmentation, branding, global issues, and marketing strategy.