Chapter 1: Disadvantaged Consumers: Research Dimensions


Chapter 1 of Minorities and Marketing: Research Challenges

The authors’ objective is to establish specific fundamental propositions, regarding consumer behavior, to serve as the foundation for a systematic analysis of disadvantaged consumers. The chapter provides a framework to be used by future researchers in making systematic contributions to knowledge of low-income consumers. The chapter advocates the use of theoretical constructs and the specific propositions analyzed in the text for improved research on the disadvantaged consumer.


Book Information

Pages: 29
Published: 1977
New Copyright: 2011
ISBN: 9781613112021
Categories:, , , ,

Author information

Frederick D. Sturdivant Frederick D. Sturdivant

Frederick D. Sturdivant is a director of Dennen Steel, an independent consulting firm. He has served as a Visiting Professor at the Warrington College of Business at the University of Florida since 2004.

From 2000 to 2002, Dr. Sturdivant was Chairman of Reinventures LLC. From 1998 to 2000, he was Executive Managing Director of Navigant Consulting. From 1996 to 1998, he was President of Index Research and Advisory Services, a subsidiary of Computer Sciences Corporation.

Previously, he served as a director of Fel-Pro, Inc., State Savings Bank, Columbus, and The Progressive Corporation. After completing his Ph.D. at Northwestern University, Dr. Sturdivant held professorships at the University of Southern California, the University of Texas at Austin, the Harvard Business School, and an endowed chair at Ohio State University.

Terry Deutscher Terry Deutscher

Dr. Terry Deutscher is Professor Emeritus at the Richard Ivey School of Business in Toronto at the University of Western Ontario. His expertise includes innovation, marketing strategy, marketing technology, and introducing new products. His research and course development focuses on marketing management, business-to-business marketing, and achieving market leadership. Dr. Deutscher has been a Visiting Professor at IMD in Lausanne, Switzerland, and at Cornell University. He was also an Assistant Professor at Ohio State University.


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