|Categories:||Competitive Analysis, Market Research|
|Author:||J. Scott Armstrong|
J. Scott Armstrong
Professor J. Scott Armstrong has been a member of the Wharton Marketing Faculty since 1968. In 1989, a University of Maryland study ranked Professor Armstrong among the top 15 marketing professors in the U.S. In 1996, he was selected as one of the first six Honorary Fellows by the International Institute of Forecasters. He is a co-developer of new methods including rule-based forecasting, causal forces for extrapolation, simulated interaction, and structured analogies. In addition to forecasting, Professor Armstrong has published papers on survey research, educational methods, applied statistics, social responsibility, strategic planning, and scientific peer review.