Chapter 1: Psychographics and From Whence it Came
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Chapter 1 of Life Style and Psychographics
The chapter is written by Emanuel Demby, president of Motivational Programmers Inc., a firm that specializes in psychographic applications. Demby presents his views of the past, present, and future applications of psychographics in consumer-behavior research. He also illustrates his beliefs with descriptions of studies that have played supportive roles in his research.
Book Information
| ISBN: | 9781613111543 | |
|---|---|---|
| Categories: | Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory | |
| Author: | Emanuel Demby |
Author information
Emanuel Demby
Emanuel Demby is the president of Motivational Programmers Inc., a firm that specializes in psychographic applications. Demby presents his views of the past, present, and future applications of psychographics in consumer-behavior research.
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