Book Information
ISBN: | 9781613111543 | |
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Categories: | Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory | |
Author: | Emanuel Demby |
Author information
Emanuel Demby
Emanuel Demby is the president of Motivational Programmers Inc., a firm that specializes in psychographic applications. Demby presents his views of the past, present, and future applications of psychographics in consumer-behavior research.
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