Chapter 1: What is Multivariate Analysis?


Chapter 1 of Multivariate Methods for Market and Survey Research

This chapter proposes techniques for the classification of multivariate methods. The text attempts to demonstrate the usefulness of multivariate methods if properly utilized for different research needs of marketing and survey research functions.


Book Information

ISBN: 9781613111673
Categories:, , ,

Author information

Jagdish N. Sheth Jagdish N. Sheth

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.


There are no reviews yet.

Be the first to review “Chapter 1: What is Multivariate Analysis?”

Your email address will not be published. Required fields are marked *