Book Information
Pages: | 30 | |
---|---|---|
Published: | 1974 | |
New Copyright: | 2011 | |
ISBN: | 9781613110539 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
Author: | John O’Shaughnessy |
Author information
John O’Shaughnessy
John O’Shaughnessy was a Professor Emeritus of Business at Columbia University and a Senior Associate of the Judge Institute of Management Studies at the University of Cambridge in 2002. He authored 12 books on business.
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