Book Information
ISBN: | 9781613111165 | |
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Categories: | Market Research, Marketing Strategy, Marketing Theory | |
Author: | Joseph Pernica |
Author information
Joseph Pernica
Czech-born Joseph Pernica was the founder of Consumer Behavior. Previously, he was working for J. Walter Thompson Advertising. He was involved in marketing research in many capacities, including as one of the principals who developed the “I Love New York” campaign. He passed away when he was 86 in June 2011.
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