Chapter 16: Computerized Multivariate Methods

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Chapter 16 of Multivariate Methods for Market and Survey Research

The chapter develops a typology of programs which will serve to summarize the field required for their use. First to be discussed are individual computer programs, followed by program packages. The text attempts to convey the importance of the algorithms underlying these programs.

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ISBN: 9781613111826
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Kenneth M. Warwick Kenneth M. Warwick

Dr. Kenneth M. Warwick worked as a marketing consultant. In the 1970s, he worked with Avrett, Free and Fisher, Inc. in New York. He authored several works in the field of marketing.

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