Book Information
ISBN: | 9781613111826 | |
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Categories: | Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory | |
Author: | Kenneth M. Warwick |
Author information
Kenneth M. Warwick
Dr. Kenneth M. Warwick worked as a marketing consultant. In the 1970s, he worked with Avrett, Free and Fisher, Inc. in New York. He authored several works in the field of marketing.
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