Chapter 2: A Theory of Family Buying Decisions
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Chapter 2 of Models of Buyer Behavior
A Theory of Family Buying Decisions proposes a theory for deconstructing the consumer behavior of families. The text attempts to fill the gap in research on the specific purpose and nature behind family decision making. Taking into consideration a multitude of factors, including predisposition, social class, life style, and methods of problem solving, this chapter provides an in-depth analysis of the family decision-making process.
Book Information
| Pages: | 17 | |
|---|---|---|
| Published: | 1974 | |
| New Copyright: | 2011 | |
| ISBN: | 9781613110454 | |
| Categories: | Consumer Behavior, Market Research, Marketing Strategy | |
| Author: | Jagdish N. Sheth |
Author information
Jagdish N. Sheth
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
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