Chapter 2: Structural Dynamics of the Ghetto Marketplace

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Chapter 2 of Minorities and Marketing: Research Challenges

The authors focus on change and the causes of change in low-income commercial structures. Particular emphasis is placed on the needs and opportunities for research in these areas. The authors attempt to demonstrate the importance of these structural dynamics in the understanding of the minority marketplace.

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Book Information

Pages: 28
Published: 1977
New Copyright: 2011
ISBN: 9781613112038
Categories:, , , ,
Authors:,

Author information


William E. Cox William E. Cox

William E. Cox, Jr. edited and authored many works in the field of marketing, such as Industrial Marketing Research in 1978.


William L. Trombetta William L. Trombetta

Dr. William L. Trombetta is Professor of Pharmaceutical Marketing in the Erivan K Haub School of Business at Saint Josephs University. He teaches in the Executive Pharmaceutical Marketing MBA Programs. Dr. Trombetta is Visiting Professor of Pharmaceutical Marketing at Bocconi University, Masters in Health Management Programme in Milan Italy. He is also associated with the Pharmaceutical MBA Program of Chinese Pharmaceutical University in Nanjing, China. Professor Trombetta received his JD from Cleveland State University, his PhD from Ohio State University, MBA from Temple University, BS from Saint Josephs University.

Dr. Trombetta served as the first chair of the department when Pharmaceutical & Healthcare Marketing was granted status as a major in 1997. He also served as the first director for the Executive Pharmaceutical MBA program. During his time at Saint Josephs, Dr. Trombetta has seen the undergraduate and graduate programs grow in size and prestige. He is very active in the classroom and is a fixture at all PILOT meetings hosted by our student group.

He has published one book and over 60 articles / conference proceedings in refereed academic journals and proceedings. His most recent book is Consumer-Driven Pharmaceutical Marketing Strategy. He serves on a number of Advisory Boards including: Pharmaceutical Executive; Marcus Evans Pharma Brand Summits; VoxMedica; The Institute of International Research Product Management Institute (PMTi).

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