|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory, Social / Ethical|
|Author:||John F. Cady|
John F. Cady
The chapter’s primary concern is that market competition in low-income areas has never been modeled. Consequently, there still exist no adequate market models of these areas from which analytic and prescriptive statements can be made. The paper details three topics that are necessary prerequisites for future examinations, which are: competition and performance, the competitive structure of the ghetto, and implications for improvement.