|Categories:||Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||J. Scott Armstrong, James G. Andress|
J. Scott Armstrong
Professor J. Scott Armstrong has been a member of the Wharton Marketing Faculty since 1968. In 1989, a University of Maryland study ranked Professor Armstrong among the top 15 marketing professors in the U.S. In 1996, he was selected as one of the first six Honorary Fellows by the International Institute of Forecasters. He is a co-developer of new methods including rule-based forecasting, causal forces for extrapolation, simulated interaction, and structured analogies. In addition to forecasting, Professor Armstrong has published papers on survey research, educational methods, applied statistics, social responsibility, strategic planning, and scientific peer review.
James G. Andress
Mr. James G. Andress is a veteran of the health care and pharmaceutical industry who has served in senior management positions at SmithKline Beecham, Sterling Drug, Inc. and Abbott Laboratories. He serves on the boards of Allstate Corporation, Dade Behring, Inc., Sepracor, Inc. and Xoma Corporation. Andress has an MBA in marketing and finance from the Wharton School of Finance and Commerce and a BS in engineering from the United States Military Academy at West Point.