|Categories:||Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Jerry (Yoram) Wind, Paul E. Green|
Jerry (Yoram) Wind
Jerry (Yoram) Wind is the Lauder Professor, the Academic Director of the Wharton Fellows Program, the Director of the SEI Center for Advanced Studies in Management, as well as a Professor of Marketing at the Wharton School of Business at the University of Pennsylvania.
Paul E. Green
Dr. Paul E. Green is Professor Emeritus of Marketing at the Wharton School of Business at the University of Pennsylvania. He is working on an optimal product and product line design, new methods for market segmentation, and marketing strategy in competitive reaction environments. He received the Lifetime Achievement in Marketing Research Award from the American Marketing Association in 1996. The American Marketing Association established the annual Paul E. Green Award in 1996.