|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory|
|Author:||James M. Carman|
James M. Carman
Dr. James M. Carman was the Professor Emeritus of the Haas School of Business at the University of California in Berkeley. Professor Carman made contributions as a researcher, teacher, colleague, administrator, and by applying his expertise to help the community. His research and writing focused on the marketing of services, the delivery of health care, service quality, the regulation of marketing, and the statistical modeling of the impact of marketing programs. He was the author or coauthor of more than 60 articles in professional journals and contributed to 25 books.