Book Information
Pages: | 21 | |
---|---|---|
Published: | 1977 | |
New Copyright: | 2011 | |
ISBN: | 9781613112069 | |
Categories: | Market Research, Marketing Strategy, Marketing Theory | |
Author: | Thomas A. Durkin |
Author information
Thomas A. Durkin
$5.00
The chapter reviews the available evidence on three important aspects of consumers’ credit decisions. Particular emphasis is paid to the question of whether there is a distinct low-income and /or minority segment of credit users who differ from the general population along these three dimensions. The other major purpose is to recommend fruitful areas for further research.
Pages: | 21 | |
---|---|---|
Published: | 1977 | |
New Copyright: | 2011 | |
ISBN: | 9781613112069 | |
Categories: | Market Research, Marketing Strategy, Marketing Theory | |
Author: | Thomas A. Durkin |
Thomas A. Durkin
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