Chapter 6: Information and Consumer Behavior


Chapter 6 of Models of Buyer Behavior

Information and Consumer Behavior poses two questions: what is information? And how does information affect consumer behavior? In pursuing the significance of information, a theory is developed for predicting the probability that a consumer will receive information. This theory is highly beneficial to introduce new products or deciding to keep a product on the market.


Book Information

Pages: 18
Published: 1974
New Copyright: 2011
ISBN: 9781613110492
Categories:, , ,

Author information

George H. Haines George H. Haines

Dr. George H. Haines, Jr. was an Assistant Professor from the Graduate School of Management at the University of Rochester in the 1960s. Prior to that, he was an Assistant Professor at the University of California in Los Angeles. He authored and/or edited several works in the field of marketing.


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