|Categories:||Market Research, Marketing Strategy, Marketing Theory|
|Author:||Douglas J. Tigert|
Douglas J. Tigert
Professor Douglas J. Tigert was formerly teaching retail marketing in Babson College in Wellesley, Massachusetts until he joined the Piercing Pagoda, Inc. as a Board of Director in 2000. Dr. Tigert earned his Ph.D. in marketing from Purdue University at Lafayette. He specialized in consumer research, strategic planning, financial and productivity analysis in the retailing arena. His research covered a myriad of retailing sectors, including food, category killers, supermarkets, mass merchandisers department stores, warehouse clubs, specialty fashion chains, and home improvement stores.