Chapter 7: Multivariate Analysis of Variance
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Chapter 7 of Multivariate Methods for Market and Survey Research
The chapter is devoted to a discussion of multivariate analysis of variance. A general model is presented first, followed by en exposition of the extension of experimental design techniques. Methods of follow-up analysis used to identify significant differences are also discussed.
Book Information
| ISBN: | 9781613111734 | |
|---|---|---|
| Categories: | Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory | |
| Author: | Robert P. Redinger |
Author information
Robert P. Redinger
Professor Robert P. Redinger authored and co-authored several articles in the field of marketing. He was on the faculty at the College of Commerce and Business Administration at the University of Illinois Urbana-Champaign in the 1970s.
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