Chapter 7: Multivariate Analysis of Variance

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Chapter 7 of Multivariate Methods for Market and Survey Research

The chapter is devoted to a discussion of multivariate analysis of variance. A general model is presented first, followed by en exposition of the extension of experimental design techniques. Methods of follow-up analysis used to identify significant differences are also discussed.

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ISBN: 9781613111734
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Robert P. Redinger Robert P. Redinger

Professor Robert P. Redinger authored and co-authored several articles in the field of marketing. He was on the faculty at the College of Commerce and Business Administration at the University of Illinois Urbana-Champaign in the 1970s.

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