Book Information
ISBN: | 9781613111734 | |
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Categories: | Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory | |
Author: | Robert P. Redinger |
Author information
Robert P. Redinger
Professor Robert P. Redinger authored and co-authored several articles in the field of marketing. He was on the faculty at the College of Commerce and Business Administration at the University of Illinois Urbana-Champaign in the 1970s.
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