Chapter 8: Canonical Analysis in Marketing Research

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Chapter 8 of Multivariate Methods for Market and Survey Research

The chapter suggests a method to analyze questions having to do with the relationship between sets of variables. The canonical method, which is the extension of multiple regression to the case of more than one variable, is discussed in depth. The text attempts to fill the gap in literature on canonical analysis.

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ISBN: 9781613111741
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Frank J. Carmone Frank J. Carmone

Frank J. Carmone, Jr. authored, co-authored, and edited several works in the field of marketing. He received his PhD in psychology from the University of Waterloo in Ontario, Canada. He was Professor of Marketing at Drexel University in the 1970s, 1980s, and 1990s.

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