|Categories:||Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory|
|Author:||Frank J. Carmone|
Frank J. Carmone
Frank J. Carmone, Jr. authored, co-authored, and edited several works in the field of marketing. He received his PhD in psychology from the University of Waterloo in Ontario, Canada. He was Professor of Marketing at Drexel University in the 1970s, 1980s, and 1990s.