Chapter 9: Confidence as a Validated Construct


Chapter 9 of Models of Buyer Behavior

Confidence as a Validated Construct assesses the extent to which confidence can be viewed as a validated construct. By creating a nomological network with confidence as an element, relations among the construct can be specified. Ultimately, the chapter demonstrates the valuable role of confidence as a variable in buyer behavior.


Book Information

Pages: 9
Published: 1974
New Copyright: 2011
ISBN: 9781613110522
Categories:, , ,

Author information

John A. Howard John A. Howard

John A. Howard was the George E. Warren Professor Emeritus of Business at Columbia University and was a recognized innovator in the application of basic research in marketing, consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.


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