|Categories:||Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Gary D. Klein, Robert W. Frye|
Gary D. Klein
Gary D. Klein is the Cougar Professor of Information Systems and Team Chair at the University of Colorado School of Business and Administration. He received his B.S.I.M., M.S.I.A., and Ph.D. from Purdue University between 1976 and 1981. His research focuses have included system analysis and design, model management, and project management.
Robert W. Frye
Robert W. Frye’s distinguished career has spanned over thirty years of experience in business ethics, international business protocol, and marketing strategy. In 1998, he served as Senior Vice President and Chief of Protocol for PROTOCOL International, Inc. He was also the former Chief of Protocol for AT&T and Lucent Technologies. He currently conducts International Protocol and Cross Cultural workshops for Saint Joseph’s University Executive MBA program.