Chapter 9: Psychographics and Industrial Design

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Chapter 9 of Life Style and Psychographics

The chapter provides a brief report with supportive evidence from a controlled experiment that psychographic research works. The study attempts to prove that a set of psychographic factors can communicate meaningful information to the industrial designer prior to beginning his efforts. This suggests the superiority of the question-answer marketing research approach versus designer’s question-asking approach.

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Book Information

ISBN: 9781613111162
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Author information


Gary D. Klein Gary D. Klein

Gary D. Klein is the Cougar Professor of Information Systems and Team Chair at the University of Colorado School of Business and Administration. He received his B.S.I.M., M.S.I.A., and Ph.D. from Purdue University between 1976 and 1981. His research focuses have included system analysis and design, model management, and project management.


Robert W. Frye Robert W. Frye

Robert W. Frye’s distinguished career has spanned over thirty years of experience in business ethics, international business protocol, and marketing strategy. In 1998, he served as Senior Vice President and Chief of Protocol for PROTOCOL International, Inc. He was also the former Chief of Protocol for AT&T and Lucent Technologies. He currently conducts International Protocol and Cross Cultural workshops for Saint Joseph’s University Executive MBA program.

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