Combined Proceedings: 1971 Spring and Fall Conferences


Combined Proceedings: 1971 Spring and Fall Conferences is edited by Fred C. Allvine. This combination volume contains papers presented from two main sections — Relevance in Marketing: Problems, Research, Action; and, Marketing in Motion: Where the Action Is. The papers represent the diverse approaches employed in the study of marketing. One major group of papers deal with relevance in marketing education. There are several papers marketing management practices and processes. The last major grouping is concerned with application of quantitative and behavioral concepts to marketing.


Book Information

Pages: 682
Published: 1972
New Copyright: 2012
ISBN: 9781613113059
Categories:, ,

Author information

Fred C. Allvine Fred C. Allvine

Fred C. Allvine is the Professor Emeritus at Ernest Scheller Jr. College of Business, Georgia Institute of Technology. He received his Ph.D. from Indiana University. Dr. Allvine teaches marketing principles. His specific research interests are Stock Market Modeling and Applied Market Planning, while his broad research and teaching interests include economics, competition, and investment in addition to marketing. He is also a consultant for industry and a number of government agencies and frequently makes presentations before congressional committees.


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