|Categories:||Market Research, Marketing Strategy, Marketing Theory|
|Author:||Fred C. Allvine|
Fred C. Allvine
Fred C. Allvine is the Professor Emeritus at Ernest Scheller Jr. College of Business, Georgia Institute of Technology. He received his Ph.D. from Indiana University. Dr. Allvine teaches marketing principles. His specific research interests are Stock Market Modeling and Applied Market Planning, while his broad research and teaching interests include economics, competition, and investment in addition to marketing. He is also a consultant for industry and a number of government agencies and frequently makes presentations before congressional committees.